Do you want to boost your business or improve your customer service experience with chatbots? Well, you are not alone.
82% of companieswho use AI-powered conversational marketing solutions (or chatbots) see it as a valuable asset to their sales and marketing efforts.
WhatsApp is the market leader in messaging channels. The possibilities to seamlessly communicate with chatbots for sales and marketing are limitless.
Now you know what you are looking for. Let's start building a chatbot.
Are you searching for something specific? Skip directly to this section using the table of contents.
What is a WhatsApp chatbot?
The WhatsApp chatbot automates your sales and customer service. Interact with your audience 24/7 without human intervention.
You will feel like you are talking to a real person. However, in reality, your audience is talking to a machine that responds with a series of automated responses.
For example, with a WhatsApp chatbot, an eCommerce company can:
– Answer questions about your products and services.
- Send payment, delivery and refund notifications.
– Distribute marketing information to increase sales.
Now let's explore why your business needs a WhatsApp chatbot.
Why does your company need a WhatsApp chatbot?
It's easier to manage inquiries when you have a small customer base. But as your business grows with more customers, you need to have a chatbot that can interact with leads and customers 24/7.
Without a chatbot, it can be difficult to respond faster to customer or business requests, and your audience won't appreciate it.
On the bright side, this is what you can expect when setting up a WhatsApp chatbot.
- Improve sales efforts.
- Provide better support and more experience to resolve customer queries.
- Set up automatic responses after business hours
- save money and time
- Gather details from potential customers
- Integrate your chatbots with your existing CRMs like Hubspot, Shopify, or Zoho.
- Recommend new products and services.
- Unlike humans, your chatbot can handle many requests at once.
In short, if you want to scale your business on WhatsApp, you must implement your website or store experience on WhatsApp. For this you need a WhatsApp chatbot.
Now that you have learned about the WhatsApp chatbot and its need, let's go through the most important things you need to know before creating a WhatsApp chatbot.
WhatsApp chatbot: guidelines to follow
If you're already using WhatsApp for your business, you might be familiar with it. But it's never a bad idea to double check as the repercussions of non-compliance can be severe enough to ban the use of WhatsApp services.
- WhatsApp Business messages are accepted. This means that messages can only be sent to people who have consented to receive messages from you.
- You are free to reply to messages (regarding content and cost) within 24 hours of receipt. After that, you can only send pre-approved message templates and you will be charged a fee.
- Chatbots and message automation can be used within this 24-hour window. However, the message must provide users with alternate paths to communicate with a live human agent.
- WhatsApp pays attention to the type of industries that want permission to use their APIs to set up a chatbot. It's easy to get access to the API if your business is in one of these industries.
- Retail trade
- real estate
If your business is in the industry listed below, you will have difficulty accessing the WhatsApp API.
– Animation for adults
- Political parties
– Weapons and support weapons
But what if you use a regular WhatsApp service and not WhatsApp Business? Well, you need WhatsApp Business to set up a chatbot. See how it works.
What is WhatsApp Business?
WhatsApp Business is a solution developed by Facebook that allows businesses to build their presence on WhatsApp.
As the best alternative to legacy SMS services, WhatsApp for Business allows businesses to interact with their customers through chats, reminders, and confirmation text messages within WhatsApp.
There are two WhatsApp Business solutions:
- WhatsApp Business-App
- WhatsApp Business-API
WhatsApp Business includes features that can help a small business meet its needs. On the other hand, it has limitations for a medium or large company.
This is where the WhatsApp Business API can help you scale your marketing and sales efforts.
What is an API?
The Application Programming Interface (API) allows your product or service to exchange information with other products or services. This can help companies save time and money by avoiding complex and expensive software development.
Here is an example. Let's say you are planning a vacation and you need to book a hotel room. You are looking for hotel rooms on a popular hotel room aggregator website such as Trivago. You have decided where to look for rooms.
The room aggregator program uses an API to check the database of all hotels in the selected location and display all available rooms. The API acts as an intermediary and helps the room aggregator site to find rooms from different databases.
Similar to the example, your business can use the WhatsApp Business APIto create chatbots, send broadcast messages, grant access to numerous agents, and use some other features that are not available in the WhatsApp Business app.
Well, if you think a WhatsApp Business API is ideal for your business (which we do too), then setting up a chatbot will help. Let's see how to get a WhatsApp Business API to set up your chatbot.
Get WhatsApp Chatbot with WhatsApp Business API
No ordinary WhatsApp number can have a chatbot activated. WhatsApp does not allow us to do this. The concept of the WhatsApp bot arose when Facebook was launched WhatsApp Business-APIfor companies in 2018.
The WhatsApp Business API allows companies to have a presence on WhatsApp andGet a verified WhatsApp Business account.
WhatsApp APIs allow you to integrate your systems like WhatsApp bot, CRM, chat agent panel, etc. to automate sales and customer service.
If you want a WhatsApp chatbot, the first thing you need to do is get a WhatsApp Business API.
Click here to get your WhatsApp Business API.
Now that we've covered the requirements for creating a chatbot, we can quickly move on to what you're looking for.
How to create a WhatsApp chatbot for free?
Getting a WhatsApp chatbot up and running depends on whether you are using the free WhatsApp Business app or theWhatsApp Business-API.
Although the app is free and relatively easy to set up, it does have its limitations. Building a WhatsApp bot with the Business API opens up many more customer service, sales, and marketing opportunities, not to mention the ability to customize your bots.
There are two ways to create a WhatsApp chatbot.
- Code the chatbot manually
- Use a chatbot solution like WATI that doesn't require any coding skills
Coding the chatbot by hand requires technical knowledge (obviously!) which can be difficult to handle if you don't have an in-house developer.
With WATI, we help you create a no-code WhatsApp chatbot that you can customize for your messaging and business needs in less than 5 minutes.
Now, if you want to easily and quickly create a WhatsApp chatbot for your business, you need to get a WhatsApp API enabled business number from Wati. You couldn't build a chatbot without them.
To get your WhatsApp Business API, Click here.
WhatsApp API Enabled Business Number with WATI gives you a complete dashboard with exciting features like contact management, chatbot builder, API integrations and more.
Then follow all the steps explained by our expert in this video.
With WATI's no-code chatbot builder, you can quickly create a chatbot to automate your support. You can also attach rich media and documents to your chatbot's WhatsApp messages.
Here it is The Complete Guide to WhatsApp Automation with WATI.
Benefits of building a WhatsApp chatbot with WATI
- The main advantage of WATI is that you don't need to be a programmer to create a WhatsApp chatbot. You can create conversation blocks directly.
- You get key features like default actions and pre-made conversation flows to choose from.
- WATI is an official WhatsApp API provider, so you will get the latest features as soon as possible.
Now that you've learned how to create a WhatsApp chatbot for your business (new achievement unlocked), here's what to keep in mind to keep the conversation between your chatbot and audience running smoothly.
Design your WhatsApp chatbot conversation
When you create a WhatsApp bot for your WhatsApp Business account, it acts as the first interactive face of your business. Therefore, it is crucial to consider the most critical aspect, which is the design of the conversation.
Conversation Layout:Conversation design is a process where you create all the possible conversations your customer can have with your WhatsApp bot. It is the core of WhatsApp automation.
The conversational design helps you identify the needs of your customers and their way of asking a single question.
It is important to know that users get frustrated when a chatbot does not provide the correct answer. Therefore, conversational design will help you boost the user experience and increase the percentage of requests that your WhatsApp bot can successfully answer.
Create multiple chatbot flows:You should be aware that there will be multiple conversation flows to take users to their final destinations that would complete a purchase or complete the registration details page. With multiple chatbot flows, you can make your conversation design highly efficient to reach your ultimate goal.
Add useful fallbacks:No chatbot can answer 100% of the requests. Therefore, there may be times when your WhatsApp chatbot is unable to resolve a problem. This is known as interrupting or backing up the chatbot.
When planning a conversation, avoid a very common alternative answer, such as B. "Sorry! I can't answer right now. Try to make it more interactive. You can also show the main menu or submenu to allow users to navigate to the item they want .
Be support, not a salesperson:When structuring the conversation, make sure the chatbot is polite and sounds like an assistant. Don't exaggerate or brag too much about your products. Instead, only show your customers useful stuff when they ask for it.
Avoid long texts:How often would you read a long text on WhatsApp? The same goes for your users. So keep your chatbot responses short and to the point. If you want to explain something in more detail, please attach a document or media to your short message.
Add a call to action in the closing messages:Why are we building a WhatsApp chatbot? To get more business, to be precise. It is important to note that the chatbot should prompt the user for an action at the end of a conversation, e.g. B. "Buy now!" or "Enter data".
Conversational Design aims to improve the UX of your WhatsApp chatbot. A good UX will also help you with thisbuild your brandbravery without whatsapp
How do I get a green tick next to my business name on WhatsApp?
Businesses that have access to the WhatsApp Business APIs are only eligible for a green check mark.
- Request access to the WhatsApp Business API through an official WhatsApp partner like WATI.
- Once your API access request has been approved, commercial WhatsApp service providers like WATI can help you get green ticket verification.
You can read more about it.Here.
So what do I need to set up a WhatsApp chatbot?
- A verified business page on Facebook
- Company WhatsApp phone number
- Access to the WhatsApp Business API (with which WATI can help you)
WhatsApp chatbot in 2022: the conclusion
Your competition competes against you to interact on WhatsApp and attract more and more customers. Each of them will use a WhatsApp Business solution.
A good WhatsApp chatbot on your business number will be a great advantage for you. Your customers don't have to wait hours for their questions to be answered. You will become more efficient, friendly and interactive on WhatsApp and you will increase the value of your brand.
When it comes to a WhatsApp chatbot, the user experience is the most important thing. With the right conversation design, you can create the complete experience your customers want.
WATI is the platform dedicated to providing all the features to build a perfect no-code chatbot. So, what are you waiting for?
Create your own WhatsApp chatbot now!